Tuesday, 22 July 2008

Responsible print

I received a mailshot today about an initiative called Responsible Print. Offered by Four Corners Print, it provides a way for marketers to communicate the specific impacts of the marketing collateral they have printed, via a unique reference number printed on it. Entering the reference number at Four Corners' website provides access to on the specification of the print job and the materials used, plus the impacts of the factory and delivery fleet.

It's a neat idea, but I was rather disappointed to see a disclaimer at the bottom of the analysis to say that the carbon footprinting methodology used doesn't comply with relevant standards. To me, this undermines its value as an accreditation scheme. I want to like this scheme, I really do, but I'd find it easier to do so if it used publicly-available standards for its calculations.

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