Thursday, 4 September 2008

Acme Climate Action

Thanks to the nice folks at Ethical Junction, I just found Acme Climate Action. It's an appealing project that takes a lighthearted - dare I say irreverent - look at climate crisis and what we can all do to address it. It's a book, reviewed here by Ethical Pulse, and also a website which adopts a retro newsprint look and feel and a "howdy partner" tone of voice to create an environment which is both engaging and informative.

Acme Climate Action is the brainchild of an agency called Provokateur which displays a heady mix of ideas and ethics and is also behind the We Want Tap campaign. A great example of the ongoing shift from the worthy, earnest but boring approach to important issues towards fun, mischief and mayhem. Long may it continue.

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