Friday, 3 October 2008

First Friday

I was asked to give a brief address at a new networking event called First Friday. Nerve racking for me, but I'm keen to accept any invitation that allows me to raise awareness of green issues in business. Luckily they were a friendly crowd, and it seems my attempt to generate some debate actually stimulated some genuine concern.

Most of the people I spoke to had no idea that initiatives like the Carbon Reduction Commitment would cause them financial pain if they didn't get their houses in order, and were still thinking that an environmental policy is largely about demonstrating to customers that they're doing the right thing. But in today's difficult economic environment, the potential savings to be gained from cutting waste present an even more compelling argument.

Some days it really does feel like I'm making a difference.

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