It has a Green CEO league table and a scorecard showing the progress of the twelve chosen organisations towards three key objectives:
- Providing IT solutions and accurately measuring the impacts these solutions provide for the rest of the economy (in areas such as grid transmission, transport and building efficiency);
- Lobbying for a strong climate deal in Copenhagen that would stimulate an increase in demand for IT-driven climate solutions by the rest of the economy; and
- Reducing their own emissions and increasing their use of renewable energy.
Visitors to the site are encouraged to join up, choose 5 CEOs to follow, invite their friends and follow the campaign via Twitter and blogs. Greenpeace says it will update the campaign regularly in the run-up to Copenhagen.
It's an interesting idea, and it's good that Greenpeace are trying to extend their reach into the maintream, but the idea seems a little simplistic and the rating system relies too heavily on what companies say, rather than what they do. there's a danger here that it's the greenwashers that emerge the heroes, and that won't benefit either Greenpeace's credibility or the climate change debate.