Friday, 28 August 2009

Mondonation - a survivor's success story

Last week, the BBC published a story on the Marchionness disaster, which occurred 20 years ago. I remember watching the horrific news footage in 1989, when over 50 people celebrating the birthday of a friend were killed in a boat collision on the Thames. The story mentioned Ward Bingham, who was interviewed about his memories of that night. Ward mentioned that his experience had led him to set up a business, Mondonation, so I checked it out.

According to its website, Mondonation is committed to inspiring positive, global change through the development of sustainable, charitable strategies. The first of these are "believe" T-shirts . The theory is that if we all share our beliefs on a daily basis, they will grow in strength. Visitors to the site are encouraged to write their own belief statement, that is printed onto the back of an ethically-made T-shirt. Included in the price is a charitable donation to a charity of their choice.

Mondonation seeks to create a new business model, which combines a for-profit approach with with substantial charitable contributions. In a moving video on the site, Ward Bingham explains how he has been searching for meaning in his life since the Marchionness disaster and how his role as the creative force behind Mondonation is the embodiment of his desire to make a difference.

Inspired by Ward and the Mondonation vision, I ordered my own T-shirt, pink and long-sleeved, bearing the legend "I believe every one of us can be a force for good". So if you spot me wearing it, say hi.

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